Increasingly young companies need to capture strategic market positions internationally well ahead of the point in their domestic growth when they can translate proven models and can afford mistakes. This "born global" imperative makes a planned and well executed international market entry strategy essential.

Gramercy specializes in conducting market entry assessments for clients which results in a Market Entry Strategy. Often the target market may not actually be appropriate for the client and we pride ourselves on being able to help clients and their investors avoid costly failures by delaying or diverting market entry targets.